Yesterday, the State Administration for Market Regulation interviewed three platform companies, Ele.me, Meituan, and JD.com, and required the relevant platform companies to abide by relevant laws and regulations, further standardize promotional behaviors, and participate in competition rationally. But after the interview, it seems that the takeout war is still going on today. Today (July 19) Taobao’s flash sale is still open for “Super Saturday”, and the intensity of subsidies and publicity campaigns have cooled down compared to before.
At noon, Ele.me officially posted on Weibo: @杨幂 @李兴宁 is here with a group of explosive products. How about something to eat and drink on Saturday?
In his blog post, he also set#Taobao flash sale super 6 popular takeaways only cost 1.9##Go to Taobao flash sale to search for super Saturday surprises#Label.
Actual testing found that you can also order takeout for 0 yuan during Taobao flash sales. At the same time, according to the released marketing campaign, you can order branded tea drinks for 1.9 yuan.
However, compared with last Saturday, Taobao’s flash sale offers have been reduced. Last Saturday, Taobao’s flash sale coupons were all large discount coupons, including “18.8 yuan off for purchases over 18.8 yuan,” “18.8 yuan off for purchases over 28 yuan,” and “10 yuan off for purchases over 20 yuan.”
This Saturday, the unified discount coupon for Taobao’s flash sale is “18 off for orders over 38.”
On the other hand, Meituan’s discounts have also been reduced. Its large takeout coupons are "18 off 38" and "25 off 55 or more".Open the platform and search to get food delivery coupons.
Jingdong, which was not the main force in this wave of war, is even less aggressive.
Although JD.com offers tens of billions of meal subsidy coupons that will save you RMB5 off when you spend RMB6 and RMB15, and RMB10 when you spend RMB15 and RMB, many types of milk tea also enjoy official RMB10 billion subsidy discounts. To use the coupon alone, you need to meet the merchant’s delivery threshold, and you also need to pay a packaging fee.
All in all, despite being interviewed, the three platforms are still continuing to provide subsidies. However, the subsidy intensity of Taobao flash sales and Meituan has dropped significantly compared with last week.
