Bitauto.com recently released the TOP20 sales list of brand imported cars and models in the first half of 2025 and June. In the sales list of imported car brands, it is obvious that the sales scale of domestic imported cars is further shrinking.Among the top ten camps, except for Lexus, which grew by 12.2% year-on-year, the rest of the brands fell sharply.
Specifically, in the first half of the year, Lexus became the top-selling imported car brand in China with an import record of 91,222 units. But the price Lexus paid was that the terminal sales price dropped again and again. The domestic sales myth of increasing prices for cars was completely shattered.
Mercedes-Benz ranks second among imported car brands, with a cumulative import volume of 54,221 units in the first half of the year, a year-on-year decrease of 12.5%. Although luxury models such as the Mercedes-Benz Maybach S-Class still account for the majority of sales, they are also challenged by the S800, a Chinese independent brand luxury car.
BMW imported 34,633 units in the first half of the year, ranking third, down 26.8% year-on-year; Land Rover imported 20,962 units, down 17.1% year-on-year.
Porsche ranked fifth in the import list, with import volume of 19,970 vehicles in the first half of the year, a year-on-year decrease of 26.1%. and,Porsche's domestic sales have been declining for many consecutive months, and it has also lost share in China, the world's largest single consumer market.
In addition, my country's latest regulations have lowered the starting retail price of ultra-luxury cars with a 10% consumption tax to 900,000 yuan, which has also caused a greater market impact on million-dollar luxury cars such as Porsche.
As for the sixth to tenth places, they are Audi, Toyota, Volvo, MINI, Volkswagen and other brands respectively. Among them, the largest decline in imported sales was BMW MINI. The cumulative import volume in the first half of the year has dropped to 4,345 units, a drop of as much as 51.8%, which has been more than halved.