Leveraging on the global popularity of LABUBU, Bubble Mart (9992.HK) also experienced an astonishing increase in performance in the first half of this year. On the afternoon of July 15, 2025, Bubble Mart disclosed a positive profit forecast. It is expected that the group's revenue in the first half of 2025 may increase by no less than 200% compared with the same period last year; the group's profit (excluding gains and losses from changes in fair value of financial instruments that have not been completed) may increase by no less than 350% compared with the same period last year.


The company's board of directors believes that the surge in performance of Bubble Mart is mainly due to three aspects: first, the global recognition of the Bubble Mart brand and its IP has been further enhanced, and diversified product categories have promoted the group's revenue growth; second, the proportion of overseas revenue has continued to increase, and changes in the revenue structure have had a positive impact on both gross profit and profit. At the same time, the scale effect has significantly increased profits; third, continued optimization of product costs, strengthened expense control, and improved profitability.

Data shows that Bubble Mart is China’s largest and fastest-growing trendy toy company. Bubble Mart's 2024 annual report shows that during the reporting period, the company achieved revenue of more than 1 billion yuan from its four major IPs, THE MONSTERS, MOLLY, SKULLPANDA and CRYBABY, and revenue from its 13 major IPs exceeded 100 million yuan.

The 2024 annual report also shows that last year, LABUBU became popular globally, and the sales volume of the series of products in which LABUBU belongs exceeded 3 billion.

This year, LABUBU has become one of the most popular trendy consumer products in the world. According to Blue Whale Finance, a research report by Bank of America Merrill Lynch pointed out that the sales volume of the LABUBU series in the United States and Europe in April this year soared 8 times and 5 times year-on-year, and there were queues to buy in stores in many places.

The company's latest business status for the first quarter of 2025 shows that the overall revenue (unverified) in the first quarter of 2025 increased by 165%-170% year-on-year compared with the first quarter of 2024, of which China's revenue increased by 95%-100% year-on-year, and overseas revenue increased by 475%-480% year-on-year.

With the popularity of LABUBU, Bubble Mart's stock price has skyrocketed, and its founder and chairman Wang Ning's wealth has soared.

As of the close of trading on July 18, 2025, the total market value of Bubble Mart was HK$330.1 billion, an increase of 1129.68% compared to the beginning of 2024.

Forbes' real-time rich list shows that as of the evening of July 19, the Wang Ning family's current net worth was US$20.4 billion, ranking tenth in China, ahead of the US$18.1 billion of Qin Yinglin and his wife, the former richest man in Henan.