Starting today, customers in Saudi Arabia can buy devices directly from Apple

Customers in Saudi Arabia can now purchase new products directly from the countryApple Store Online Shop for iPhones, iPads, Macs, and other Apple devices.The online store officially launches today. Seven months ago, Apple announcedUnder development for Saudi Arabia marketOnline direct purchasing service.

Previously, anyone who wanted to buy Apple products in Saudi Arabia had to go through an Apple authorized reseller. Even so, the iPhone remains the best-selling smartphone in the region, with studies showing it holds nearly half of the market.

In addition to bringing online purchasing to Saudi Arabia, Apple plans to open multiple retail stores starting in 2026. One of the retail outlets will be the flagship store in Diriyah, a NESCO World Heritage site on the outskirts of the Saudi Arabian capital Riyadh.

Apple CEO Tim Cook visited Saudi Arabia in December 2024, when the company first announced expansion plans. Cook said at the time that Apple was excited to expand into Saudi Arabia.