News on the morning of July 22,BYDHeld a signing ceremony with Inter Milan Football Club (Inter Milan) to formally establish a three-year strategic partnership, becoming the global automotive partner of Inter Milan Club, and communicating with global users in the language of football.
As one of the most influential football clubs in the world, Inter Milan's fan base has covered all parts of the world, with a total number of fans exceeding 533 million, of which the Chinese market has more than 154 million fan groups. BYD Executive Vice President Li Ke said: "We are very happy to cooperate with Inter Milan Football Club. Inter Milan has a huge mass base around the world, which coincides with BYD. Our brand is full of passion, innovation and investment in future talents, and we will explore more possibilities based on our shared vision in the seasons ahead."
Giorgio Ricci, Chief Revenue Officer of FC Internazionale Milano, said: "We are delighted to announce this new collaboration - two global groups working together to look to the future and pursue excellence. This collaboration will bring new opportunities for international events and content to help both parties reach fans and consumers around the world. We look forward to jointly developing innovative projects to further consolidate BYD's position as a global benchmark in sustainable transportation."
In addition, BYD will provide approximately 70 new energy vehicles to Inter Milan Football Club. As a highlight of the cooperation, Inter Milan Football Club will be the first to usher in a specially customized version of BYD's technology flagship model Hiace 07 - the car will be deeply integrated with the Nerazzurri's iconic color elements and highlight the club's identity with an exclusive design. Subsequently, this limited edition model will also be open to Inter Milan fans and fans around the world.