Market research agency CounterPoint released the latest report stating that China’s smartphone shipments fell by 2.4% year-on-year in the second quarter of 2025. Although overall shipments have declined,However, Huawei's smartphone shipments increased by 17.6% year-on-year, ranking first in the industry with a market share of 18.1%. This is the second consecutive quarter that Huawei has maintained its market leadership..
The report pointed out that Huawei’s outstanding performance was mainly due to the best-selling mid-range Nova 14 series and discount promotions for high-end models.Its shipment share rose to 18.1% from 15% in the same period last year.
At the same time, vivo ranked second with a market share of 18%, but its shipments fell by 7.8% year-on-year.
OPPO (including OnePlus) ranked third with a market share of 16.2%, and Xiaomi ranked fourth with a market share of 15.7%, with shipments increasing by 4% year-on-year.
Apple's iPhone 16 series performed strongly during the "618" sales period with unprecedented price discounts.
