After launching a tequila and beer set, Tesla is once again venturing into food with a product called Supercharged Gummies.This gummy candy has attracted much attention since the trademark registration last year, and now it is finally officially launched.
"Supercharged Gummies" continues Tesla's unique style of naming peripheral products. There are three flavors, each named after the brand's iconic elements.
Among them, the strawberry flavor is named "Cyberberry", the mango flavor is named "Mango Bolt", and the raspberry flavor is named "Dog Mode Chill".
These creative names not only reflect Tesla's brand characteristics, but also add interest to the products.
In terms of packaging design, "Super Filled Gummies" is also unique.
The product adopts a box design in the shape of Tesla's lightning logo, which is inspired by its "drive-in theater" style Supercharger station-themed restaurant.
This unique packaging is in line with Tesla’s previously launched salt and pepper bottles and other peripheral products, demonstrating Tesla’s consistent style in product design.
Currently, "Supercharged Gummies" have been launched at the new Tesla-themed restaurant on Santa Monica Boulevard, priced at US$35, which is approximately RMB 251.1 at the current exchange rate.
