McDonald's often engages in linkage activities. You can get limited souvenirs when you eat burgers. This is originally a good thing, and it may not have caused too much chaos in the past. However, the recent McDonald's linkage Pokémon card event in Japan has stirred up a hornet's nest, attracting a large number of scalpers to rush to buy. The chaos also led to a large amount of food being directly thrown away and wasted, triggering heated discussions, and McDonald's Japan publicly apologized.
·Apologizing to McDonald's for giving away peripherals, toys, etc. Although there are scalpers, I didn't expect this to have such a bad impact. It topped the hot search list for several days and triggered nationwide protests. The person behind the McDonald's letter actually publicly apologized for the linkage activity and promised to strictly limit the rules of the game in the future to prevent the recurrence of evil acts.
