Are those who are still buying imported cars doing it just to save face? Today, when the penetration rate of new energy exceeds 50%, people pay more attention to driving experience and cost-effectiveness when buying cars, so domestically produced cars have entered thousands of households. However, imported cars have not completely exited the market. According to data from the China Circulation Association, more than 270,000 consumers were still paying for imported cars in the first half of this year.
"Buying a Bentley Bentayga is not just buying a car for me, it is also a consumption of exclusive quality of life." A user's speech revealed the core demands of many imported car buyers.
In addition to craftsmanship and service, the "status symbol and social attributes" of ultra-luxury imported cars are still important considerations for many buyers. "When discussing business, the presence of Maybach and Bentley in the parking lot will make customers assume that you have the strength and taste to match the cooperation. This is an added value that domestic new energy vehicles cannot currently provide."
This consumption logic has also been confirmed by the sales side. Several super-luxury imported car sales said that domestic new energy vehicles mainly compete for the family car market and have no overlap with their customer groups.
In the opinion of some experts, this group of users are either "die-hard fans" of fuel vehicle control, or "sentimentalists" who have deep feelings for a specific brand. The core logic of choosing imported cars is "love" rather than "practicality."
