Two days ago, when I was surfing the Internet, I saw a strange hot search: "Taobao flash sale rider's new outfit looks like racing suit". If you understand me correctly, this "Taobao flash sale rider" should be the delivery boy we often call, right? Then I was wondering, their new clothes look like racing suits, how similar can they be? But when I saw these pictures,I just think what the netizens said is true.
At first glance, with the neat tailoring, cool colors, and “sponsor” logos all over the body, I couldn’t tell whether it was the Taobao flash sale delivery guy or the McLaren team.
When I forwarded it to the editorial group, everyone was stunned.
In addition to a row of handsome people, everyone has begun to wonder, what is the difference between food delivery and F1?
To be honest, at first, I thought it was an AI picture made by netizens as a joke. As a result, just this morning,Taobao’s flash sale Ele.me officially announced, releasing the first set of uniforms for the food delivery industry.
Therefore, this set of professional attire is one of the most fashionable at the moment.It’s really an official product.…
In other words, in Ali's eyes, the real Bayinbulak is hidden in the streets, right?
Not only that, Taobao flash sales and Ele.me also announced,Every active and stable knight will receive a complete set of equipment such as new uniforms, new helmets, and new lunch boxes for free., I believe that before long, millions of urban knights will wear new clothes for free and travel through the streets and alleys across the country.
And this dress is not only handsome at first glance, it is also full of design elements.
You have to admit that the design idea that resembles a racing suit is a dimensionality-reducing blow to the work clothes worn by delivery boys in the past.
The neat inverted triangle shape embellishes the person's figure to be upright and upright, completely bidding farewell to the loose feeling of traditional work clothes. The lines of the shoulders, arms and body are divided, full of the beauty of speed and power.
As for the orange and black splicing, it’s not really a deliberate “homage” to McLaren.Because orange is the representative color of Alibaba(Hangzhou Qinchengli and Qincheng Road sent congratulatory messages). At the same time, in the complex urban traffic environment, this is also one of the most eye-catching and safest colors.
So the collision with the McLaren team uniform may really be that "excellent designs always converge"...
Some small design points are also very suitable for the daily use of knights.
For example, the cuffs are made of highly elastic threaded material, which can fit the wrist gently and prevent wind from blowing in while riding.
In addition, small and thoughtful details such as the large inner pocket that can hold important documents and bills, and the corner design of the front collar to prevent the zipper from getting caught, all show that the designer is really thinking from the perspective of a knight.
The most interesting thing is that this uniform alsoAdded emotional design of the takeaway boy.
For example, there are decorative epaulette spaces reserved for "Honorary Knights" on the shoulders, and a large piece of Velcro on the waist. Knights can DIY their favorite slogans as they like, such as car stickers and refrigerator magnets. The delivery boy can post "The Fastest Legend in the Universe", "Come on Today", etc., making this uniform truly a unique personal jersey.
Speaking of this, you may think that it is just a flash sale, and Taobao's flash sales are just some "flashy" operations.
We tried our best to get a whole new set of "City Knight" exclusive uniforms in advance, and after some research we found that,This city knight uniform is really not an embroidered pillow..
We have to say that the packaging box alone shows that this Taobao flash sale did not regard this uniform as an ordinary work uniform at all.
In order to verify its authenticity, we even used it to consult an old tailor who has been working in the industry for most of his life.
The old master told us that this is a 3L composite functional fabric that only outdoor brands are willing to use. Windproof and water-repellent are the basic operations.
This material is quite durable and wear-resistant, which directly meets the most urgent "durability" needs of takeaway guys who come in rain or shine.
There are also reflective strips on the clothes, which also proves from the side that Taobao flash sales are truly absorbing the practical needs of front-line riders.
As far as we know,After more than 30 revisions of the entire outfit design draft,, this is what we got.
But some time ago, Taobao launched a try-on event internally during a flash sale. After a knight tried it on and suggested that the reflective strips be wider, it will be safer at night, the design team immediately revised the draft overnight.
In the final outfits sent to each Taobao flash sale rider, you will see larger reflective strips.
Looking inside the uniform, we foundThe diamond-shaped grid on the back with a metallic luster is actually made of graphene.
You know, this graphene material is an Internet celebrity in the new material industry. It can lock in heat and keep warm at low temperatures, and can help dissipate heat and breathe at high temperatures. It is a direct integration of technology and ruthless goods for the delivery boy. .
It is said that there is also a matching smart helmet that can sense light changes and automatically turn on the helmet's taillight. Through the nine-axis smart sensor inside, it can achieve "wearing detection" and "anti-collision detection", greatly improving the safety of riders delivering food.
Not only that, the entire helmet is also equipped with an "AI assistant" covering takeout delivery scenarios, using the capabilities of large models to assist riders in delivering meals.
It has an audio external playback function, which can realize indoor navigation, phone answering and making, etc. without earphones.
If you say that using outdoor technology and cutting-edge materials on a takeout uniform is like installing an F1 hybrid system on your grocery cart at home.
But all I can say is that this is not the real big V8 engine of this Cavalier suit.
After contacting us, we discovered that the core of the entire suit is actually the orange card pocket on the right sleeve.I call it the "Golden Rescue Information Bag".
It is inconspicuous,But it is the "life information database" for the knights on the front line.It can store cards with emergency contacts, blood type, allergy history, and more.
Just imagine, knights are driving fast on the road every day. If an emergency occurs, rescuers can quickly obtain key information through this eye-catching card pocket at the first glance. At this critical moment, an inconspicuous little design may be a life-saving artifact.
Along with the clothes, there is also a functional bag hanging around the waist.
It can not only hold mobile phones and serve as a power bank,When taken apart, it is still a standard "Yuyue Medical Kit", which basically contains all the medical supplies for daily emergency treatment.
Such as band-aids, sterile cotton pads, bandages, iodophor and other first aid supplies.
This is equivalent to turning every knight traveling through the city into a mobile emergency rescue station.. Not only can they save themselves immediately, but they can also immediately lend a helping hand when they encounter passers-by who need help.
As for the more than 20 Alibaba BU logos on the clothes, many people's first reaction was that the Alibaba family was going to hold its annual meeting on their coats.
But what’s interesting is that these logos are actually real sponsors.
It is understood that more than 20 Alibaba BUs jointly launched a project called "City Knight·Orange Plan"The project provides rewards and guarantees for their bravery and good deeds such as returning money to others, and provides help for knights to further their academic studies and family medical needs.
What’s even more awesome is that this planNo distinction between platforms, whether you are a JD.com flash delivery guy next door, a Meituan takeout guy, or a Taobao flash purchase takeout guy, you can join the "City Knight Orange Plan".
Ele.me has previously invested more than 20 million yuan to brighten the lives of more than 600 families of seriously ill knights, provide financial aid and study services to more than 400 knights and their children, and establish the industry's first knight charity incentive system "Community Hero", which encourages more than 430,000 charity acts every year.
Therefore, behind each of these logos is a real commitment and support. If this is called advertising, then the negative reviewers can only say, please do more and enjoy watching.
Officially announced on the same day as the new uniforms, there are also supporting and upgraded safeguards.Including providing 50% or higher proportion of social security subsidies, heatstroke insurance and other special guarantees to knights across the country, greater incentives for knights’ loving and charitable deeds, and more special funding for knights’ families in need, etc..
Speaking of which, the question also arises, why does Taobao spend so much effort to make a takeout uniform?
actually,To a large extent, uniforms represent the development maturity and professional dignity of an industry..
From flight attendants, high-speed train attendants to chefs, a professional and decent uniform is the first step in building a sense of professional identity.
In the past, everyone's impression of takeout clothes was more about the functionality of "just wearable". Beauty and respect were often ignored.
This time, Taobao’s flash sale upgraded the riders to “urban knights” and launched such a set of top-notch exclusive uniforms in the hope that the public can change the stereotype of this group and give them the tribute and respect they deserve.
This is not just a piece of clothing;It also recognizes the professional value of knights and even starts to promote the upgrading of the entire industry..
Nowadays, the competition in the takeout market has already entered a fierce stage. While everyone is focusing on price and speed, Taobao flash sales and Ele.me choose to focus on the most important person in the entire takeout process.
From the continuous news of their single-volume “counter-killing” of their opponents to now creating a new professional image for the knight group, we can see that the key point of this battle has expanded from order competition to service and protection for professional practitioners.
Perhaps what Taobao flash sales want to do is not only change the structure of the food delivery industry, but also promote the professional recognition and professionalization process of the entire food delivery industry, so that every city knight can wear a unique suit of armor.