Perhaps seeing the huge explosive sales of Xiaomi air conditioners online, Dong Mingzhu and Gree executives are about to participate in a war of words on related topics.Now, Zhu Lei, marketing director of Gree Electric Appliances, posted on Weibo that he is inviting Xiaomi air conditioners to join the ranks of the ten-year free repair warranty. A few days ago, he questioned Xiaomi over its sales figures.
Prior to this, the senior executive responded to the data from AVC, saying, "Well said! But here's the problem. Since you don't care about short-term rankings, why bother to repost that picture of unknown origin? As soon as it was reposted, the whole network exploded, and various comments rushed towards Gree with guns and sticks, causing me to spend time checking and cracking down on counterfeiting."
Ovi data shows that as of August 17, 2025, in the domestic offline household air conditioner market, Gree's sales share was 29.42%, ranking first, and Xiaomi's sales share was 0.26%, ranking 18th; from the sales volume of the domestic household air conditioner offline market, Gree's share was 26.15%, ranking second, and Xiaomi's share was 0.43%, ranking 16th. The offline share of Xiaomi air conditioners is still far behind that of Gree.
"The short-term sales list is not important. Long-term quality determines the outcome." Zhu Lei said that if the industry competition stays in short-term sales and low prices, it will sooner or later fall into the dilemma of "bad money drives out good money", so I hope Xiaomi and other peers can join the ranks of "ten-year free repair guarantee".
As for the 10-year free repair guarantee, it is also a point that Dong Mingzhu has publicly promoted many times. She said: "We will implement a ten-year free warranty in 2021. So far, no company has dared to keep up with the ten-year free warranty."
