Storage device manufacturer SanDisk recently announced that it will increase prices for all channel partners and consumer products by 10%. New orders after September 5, 2025 will be executed at the latest price. Affected products include solid-state drives, USB flash drives (flash drives) and memory cards.
The reason for the price increase given by SanDisk is based on the growing demand for artificial intelligence applications, data centers and mobile devices. SanDisk will conduct regular price evaluations to adjust prices and reflect market demand. Of course, prices are basically increased.
At present, SanDisk's consumer-grade products are mainly solid-state drives, USB flash drives and memory cards. SanDisk's flash memory chips are provided by its old owner Western Digital. Western Digital and Kioxia (formerly Toshiba Storage) have cooperated with multiple NAND chip manufacturing plants in Japan.
Considering that many flash memory chip manufacturers have recently turned to DDR5 memory and HBM high-bandwidth memory suitable for data centers, the reason given by SanDisk for the price increase is not lame, but the price of the product is also higher for consumers.
The prices of storage products have indeed been rising steadily in recent years, especially the prices of rigidly needed products such as solid-state drives and mechanical hard drives. If you have to find a reason, the explosion of artificial intelligence technology must be blamed. AI data centers require massive storage chips to store data.
It is unclear when this price increase will stop, but users who need to purchase this type of storage device may need to consider the purchase opportunity. If there is no activity to purchase directly, the current price is indeed a bit uncomfortable.