Apple will officially hold its autumn new product launch event at 1 a.m. Beijing time on September 10th, which is 1 o'clock tonight. Everyone needs to stay up late to watch the live broadcast.The design of this invitation letter continues Apple's consistent simple style, but it also hides a mystery. The theme is "Super Burning Ahead", and the Apple logo incorporates a liquid glass effect.
Some analysts also said that the image is similar to the effect of a thermal imager, suggesting that the iPhone will add a cooling system this time.
It is expected that this conference will launch 14 blockbuster products such as iPhone 17 series, Apple Watch Series 11 series, Apple Watch Ultra 3, AirPods Pro 3, etc.
Among them, the iPhone 17 series is undoubtedly the biggest focus. This year Apple will release four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
The Plus model was replaced by the new ultra-thin model iPhone 17 Air, while iPhone 17 Pro and iPhone 17 Pro Max feature a new rear camera design.
For the first time, Apple has equipped all series with ProMotion technology as standard, and the standard version can also use 120Hz high refresh rate, which is an epic upgrade.
The specific products are as follows:
iPhone 17 Air:The new ultra-thin model, with a thickness of only 5.5 mm, is Apple’s thinnest iPhone ever; equipped with a 6.6-inch display; a single-lens 48-megapixel rear camera; equipped with an A19 chip; the only model with a titanium body; and equipped with 12GB of running memory.
iPhone 17:Equipped with a 6.27-inch display, the same screen size as the current iPhone 16 Pro; a rear dual-camera system (main camera + ultra-wide angle), similar in appearance to the iPhone 16; made of aluminum alloy; equipped with an A19 chip; equipped with 8GB of running memory.
iPhone 17 Pro/Max:The appearance is an aluminum alloy + glass spliced back shell; it is equipped with Apple's self-developed Wi-Fi 7 chip + A19 Pro chip + 12GB running memory; it is expected to be equipped with a new anti-scratch and anti-reflective display coating; it supports the front and rear cameras to record video at the same time, and also tested the 8K video recording function; it adopts a new rear camera design and is equipped with a new 48-megapixel telephoto lens, all three of which are 48 million pixels.
Apple Watch Ultra 3:Equipped with a slightly larger display and S11 chip, it supports 5G network and satellite communications (can send and receive text messages in areas without network), has faster charging speed, and uses a wide-angle OLED technology screen to increase side-view brightness.
Apple Watch Series 11:Equipped with the S11 chip for regular performance upgrades, the "sleep score" function mentioned in the iOS 26 beta version may be exclusive.
Apple Watch SE 3:The screen size is enlarged and equipped with S11 chip to make up for the shortcomings in functions. Previous rumors of the colorful plastic shell design have been cancelled.
New generation iPad Pro:Equipped with Apple M5 chip and equipped with a dual front camera system, it can be adapted to horizontal screen and vertical screen usage scenarios to optimize the video call experience.
Vision Pro:It may be replaced with M4 or M5 chips, equipped with a new headband that is more comfortable and suitable for long-term wear, and will be slightly updated.
Apple TV 4K fourth generation:Equipped with the A17 Pro chip and Apple's self-developed Wi-Fi/Bluetooth chip, it supports Wi-Fi 6E or Wi-Fi 7 to improve streaming performance.
HomePod mini second generation:It is expected to be upgraded to S9 or a newer chip to support a new generation of wireless standards and optimize sound quality performance.
AirTag second generation:The tracking range has been increased to three times that of existing products, it is equipped with a more anti-tampering speaker, and the low battery reminder mechanism is optimized.
AirPods Pro 3:It adopts a new design, enhances active noise reduction capabilities, and adds heart rate monitoring function.
Studio Display 2:It is expected to be released at the end of 2025 or early 2026, using mini-LED backlight technology to improve display performance.