A "pinch" gesture on the iPhone Air made Koreans break the defense, and Apple's official website took special care of it.In this regard, Apple customer service responded to the situation that "the pinch animation has been canceled in the Korean official website iPhone Air picture", saying that Apple will conduct an investigation before releasing the animation, and then make certain adjustments according to the different backgrounds of each country, and the Korean market is no exception.

In order to intuitively demonstrate the thinness and lightness of iPhone Air, Apple specially designed a pinch gesture animation.

This animation is displayed normally on Apple's official websites in China, the United States, Japan and other countries, allowing consumers to clearly feel the advantages of the product being thin and light.

Some netizens previously made it known that the pinching gesture is particularly banned in South Korea, because once someone makes the pinching gesture locally, it will be regarded as a direct provocation and humiliation.

In addition, the pinch gesture has become a signature gesture of Megalia, an extreme feminist organization, in the past few years.

This organization mainly attacks Korean men and spreads violent and insulting remarks through the Internet, causing dissatisfaction and anger among male groups. As a symbol of this organization, the pinch gesture has been widely used and spread, further exacerbating Korean men's sensitivity to this gesture.