In the latest new vehicle catalog of the Ministry of Industry and Information Technology, Scania, a well-known heavy truck company from Sweden, applied for a domestic version of a semi-trailer tractor, model SAS4261GGN001. What is quite surprising is that this car is significantly different from the Scania heavy trucks that everyone remembers.The front part of the car adopts a brand new "Scania" Chinese logo, and the rear part also has two identical Chinese characters printed on it..
What is even more surprising is that,These three Chinese characters have not been artistically designed at all, but directly used Microsoft Yahei fonts., looks extremely stiff and does not match the style of the vehicle at all. Many netizens complained that the Swedes did a big job!
In terms of power, the car is equipped with 339kW and 369kW diesel engines, with a maximum allowable towing weight of 40 tons, and also supports an optional surround view system.
Scania is one of Sweden's truck and bus manufacturers. Founded in 1891, it is a high-end brand in the heavy truck industry. The Chinese vehicle label version is applied by Scania Manufacturing (China) Co., Ltd., which is actually a wholly-owned company.
How should I put it? It’s understandable that you feel like doing as the Romans do when you’re in the country.But the designer obviously made a common sense mistake, especially when compared with the original logo, this version looks even more awkward..
I hope that after seeing the complaints from Chinese netizens, Swedish designers can step back from the brink and launch Chinese car logos suitable for the Chinese market as soon as possible.
