Xiangpiaopiao made an emergency announcement saying it would suspend orbiting the earth. Netizens were collectively confused.

The well-known milk tea brand Xiangpiaopiao recently issued an "emergency announcement regarding the suspension of 'Xiangpiaopiao Around the Earth'." The announcement stated that since the establishment of the Xiangpiaopiao brand, the topic of "cups that can be connected to circle the earth N times" has always been growing with us. This is not only everyone's love and recognition of Xiangpiaopiao products, but also a tacit and warm tacit understanding between us and consumers.

However,As of today, September 13, 2025, "Scent of the Earth" has been suspended due to unexpected and unknown reasons, and the specific situation is currently being investigated urgently.

In response to this abnormal situation, the company immediately established a special investigation team to locate the core of the problem as quickly as possible and update the public on progress in a timely manner.

Important note:

Product production, distribution and after-sales are all normal and will not affect purchase;

The progress of the investigation will be announced through official channels as soon as possible, so please pay attention to subsequent announcements.

The official announcement from Xiangpiaopiao left many netizens confused and receiving mixed reviews.

Some netizens said in the comment area,"It means that we can no longer sell so much in a year, and we can't circle the earth." "Although I understand the meaning, the copywriting is as if it is about to go bankrupt, so it can be fined."

However, some netizens expressed their support for Xiang Piaopiao, "It is probably the post-2000 operation, it's quite interesting", "Are you planning to orbit the universe?"

After the announcement aroused heated discussion, the Xiangpiaopiao brand responded to the media saying: It is actually a joint marketing event.Xiangpiaopiao announced its cooperation with the healing IP "Milk Dragon", who will serve as "Xiangpiaopiao's healing partner around the earth", which means that the brand returns from "space romance" to daily life scenes and is close to consumers.