According to media reports, Zong Fuli may start a new business. The reporter learned from multiple sources that Wahaha may use a new brand "Waxiaozong". Recently, an internal document circulated on the market. According to an internal document from Hangzhou Wahaha Honghui Food and Beverage Co., Ltd., since the death of the founder of Wahaha Group, the company has been working hard to resolve various historical-related issues.
In order to maintain compliance with the use of the "Wahaha" brand, the company has decided to switch to the new brand "Waxiaozong" starting from the new sales year of 2026.
The file shows,Under the current equity structure, the use of the "Wahaha" trademark requires the unanimous consent of all shareholders of Wahaha Group, otherwise no party has the right to use it.
Tianyancha information shows that the controlling shareholder of Honghui Food is Hangzhou Hongchen Marketing Co., Ltd., which holds 100% of the shares of Honghui Food. Hangzhou Hongchen Marketing Co., Ltd. is a company 100% controlled by Hongsheng Beverage Group Co., Ltd.
In addition, Tianyancha information shows that the trademark "Waxiaozong" is currently owned by Hongsheng Group, and the trademark application date is shown as May 2025.
It is worth noting that dealers who have cooperated with Wahaha for many years revealed that the sales volume of Wahaha distributed this year has declined compared to the peak of Wahaha’s performance last year.“Sales volume this year is 80% of the same period last year.”
