According to news on September 19, Apple’s latest iPhone 17 series was officially launched today, and the Apple Store in Guangzhou Tianhuan Plaza welcomed the first batch of consumers and scalpers. It is understood that the first batch of consumers and a large number of scalpers arrived at 8 o'clock in the morning. There were long queues at the site. Many users entered the store to experience picking up goods. Scalpers were also active on site and around the store, selling or purchasing different models at a markup.


The editor observed at the scene that the store was crowded, and guardrails were installed to restrict queuing to pick up goods. Many consumers arrived in advance just to experience Apple's new machine for the first time. As for the scalpers, not only are there handheld models with various configurations for sale, but many scalpers are also asking users who have picked up the goods whether to buy the new phones. Among them, they are mainly Pro and Pro MAX models. The popular memory versions are 256GB and 512GB, and the Xingyu Orange 1TB version is also very popular.


The editor further learned that this time the price increase range for the 256GB iPhone 17Pro Max is around 500 yuan, the price increase range for the 512GB version is around 700-800 yuan, and the 1TB version even had a price increase of 1,000 yuan at the earliest. The overall markup range fluctuates over time and shows an overall downward trend.


A friend at the scene said that he picked up the goods at 8 o'clock. Currently, the 512GB version has been sold. The purchasers include not only local and online users, but also foreign users who came to the scene. He also said that due to the major appearance changes of the Apple iPhone 17 series this year and the upgrade of chips and cameras, the market demand is strong. Compared with last year, the sales speed this year is significantly faster. In about an hour, there are almost no new models left.


It should be noted that the current price listed by scalpers is not equal to the final transaction price, and the price trend changes at any time. As time goes by, many people have already picked up the goods and left the scene, and some scalpers increased the price and sold them at a bargain. Coupled with the gradual supply of Apple, the price increase is expected to gradually decline.


As the most powerful model in Apple’s history, iPhone 17 Pro Max has ushered in a major breakthrough in industrial design. The new model adopts a new integrated aluminum metal body process, seamlessly integrating the middle frame and camera boss into a complete one-piece structure. A super-ceramic glass back cover is specially embedded under the camera module to ensure the stable use of the MagSafe magnetic function. This has also become the most significant change in the appearance design of the iPhone in recent years.


In terms of core configuration, iPhone 17 Pro Max debuts the A19 Pro chip in the world, and introduces a VC vapor chamber for the first time to enhance heat dissipation. The rear camera system has been fully upgraded, equipped with three 48-megapixel sensors and supports 4x optical zoom. The machine is equipped with a 6.9-inch large screen, the thickness of the whole machine is only 8.75 mm, and the weight is 231 grams.