Recently, a "fireworks show" sponsored by the outdoor brand Arc'teryx was set off in the Relong area of Gyantse in the Himalayas of Tibet, causing controversy. In this regard, the People’s Daily commented:After the fireworks dissipated, public opinion was raised to question: Will this unexpected operation damage the ecological environment of the Qinghai-Tibet Plateau? Will it disturb the growth of local flora and fauna? Once damage is done, how to repair it? Where are the boundaries of artistic expression? How should brand marketing activities in the name of art be regulated?
At present, the brands and artists involved have publicly apologized, and relevant local departments also stated that an investigation team has been set up to rush to the scene for verification.
We hope that the follow-up investigation can answer the questions raised by the public: How was it approved in the first place, and was there any scientific evaluation? The investigation should comprehensively assess the ecological impact and give everyone a convincing statement.
Environmental protection and art are not antagonistic and can completely complement each other. The key is to have appropriate scales and specifications.
Real art should respect truth, goodness and beauty, revere nature, soothe people's hearts, and should not harm nature.
Commercial participation should have rules and boundaries, promote the value of positive goodwill, and should not just seek to impress people.
When the fireworks dissipate, what remains should not only be an apology, but also actions to protect the ecology.
