recently,The World Economic Forum pointed out that "Generation X" has become the world's largest consumer group. Data shows that the global "Generation X" population is approximately 1.4 billion, accounting for 17% of the total population. However, "Generation X" has a very strong influence on the consumer market and is still growing.
The so-called "Generation X" refers to those born between 1965 and 1980, who are often regarded as the "forgotten generation".
They are the center of family and economic life. They not only have to take care of the children of Millennials (those born between 1981 and 1996) or Generation Z (the generation born between 1997 and 2012), but also the parents of the aging baby boomers, so they are also called the "sandwich generation."
"Generation X" is well-educated and at the peak of their careers.This is a period of peak consumption and income, responsible for making key consumer spending decisions across generations.
Starting in 2021, "Generation
In 2025, "Generation X" is expected to drive global consumer spending of US$15.2 trillion.In the next 10 years, "Generation X" spending will mainly focus on elderly and dependent care, education, durable consumer goods such as musical instruments and game consoles, and travel.
Notably, 61% of Gen
Globally, the consumption of "Millennials" will completely surpass that of "Generation X" in 2033.But in the Asia-Pacific region, the consumption of "Millennials" has now exceeded that of "Generation X".
