At noon on October 20, Zhu Lei, marketing director of Zhuhai Gree Electric Appliances Co., Ltd., posted two Weibo posts to express his voice on Internet-related controversies: Directly pointing out "not group" may be to discredit power, emphasizing that evil will not suppress good. Zhu Lei first said that he did not know who "Buqun" was, but clearly pointed out that it was "Buqun" who continued to smear Gree online.
He revealed that he has a wealth of relevant materials and will slowly share them with everyone, firmly believing that evil will never prevail against good. At the same time, he bluntly said, don’t think how clever those “dirty public relations” methods are. “You can’t escape the law, but you can’t escape the sky.”
Previously, Zhu Lei also mentioned that in the past two days, a group of people flooded into his Weibo, Douyin, and live broadcast rooms, full of obscene words, and sayings such as "pigs are not a group" and "tired people are not a group", which made him "cannot help but laugh." He questioned "not being a group". Did he not even know what he was doing?
What puzzles him even more is, what are the "ungroups" afraid of? He pointed out that the traffic of video accounts that talk about "not being a group" has been completely blocked, while the content that discredits Gree and himself has set off a small climax.
Zhu Lei believes that what “dirty public relations” does is “mathematical problems.” Its essence is not to hope for a “comeback,” but to “contaminate every one.” He quoted the words of Confucius, "A person who is fierce in appearance but soft in heart is like a thief who walks through a wall." He emphasized that one must be honest, open-minded, and aboveboard, so that products can be made good. Finally, he concluded with "Looking up to the sky and spitting, you will fall in front of it" "If you do too many unjust things, you will be killed", and asked "Don't be a group", "Do you understand these lessons of our ancestors?"
Regarding the word "qun" in Zhu Lei's copywriting, it seems to be an allusion to Lei Jun's recent controversial title "Lei Buqun".
