YouTube officially announced that portrait detection technology has been officially launched for eligible creators in the YouTube Partner Program (YPP). Previously, this feature was only operated in the pilot phase. This technology allows creators to request the removal of any AI content generated using their likeness, including facial and voice recognition.
According to a YouTube spokesperson, this is the first round of release, and eligible creators have received relevant email notifications today. The main function of this detection technology is to identify and manage AI-generated content containing the creator's portrait, with the purpose of preventing personal portraits from being abused, whether for unauthorized promotion of products and services, or for spreading false information.
In recent years, there have been many cases of abuse of AI portraits. For example, the technology company Elecrow used AI to clone the voice of YouTuber Jeff Geerling to promote its products.
The official demonstrated how to use the technology on the YouTube Creator Insider channel. Creators who want to enable this feature can do so on the platform's "Likeness" tab, agree to the data processing policy, and use their smartphone to scan the QR code on the screen to jump to the identity verification page. This process requires uploading ID documents and selfie videos for verification.
Once approved by YouTube, creators can review all detected videos and submit removal requests in accordance with the platform’s privacy policy. Additionally, you can file a copyright appeal or choose to archive the video.
Creators can opt out of this technology at any time, and YouTube will stop video scanning within 24 hours.
Portrait detection technology has been in pilot mode since the beginning of this year, and it first announced its cooperation with Creative Artists Agency (CAA) last year to assist celebrities, athletes and ordinary creators in identifying content generated using their AI portraits on the platform.
In April this year, YouTube also expressed support for the "NO FAKES Act." The bill aims to combat the use of AI to generate simulated images or voices to deceive others and create harmful content.