Japanese giant Sharp, known for its production of electronic products such as televisions and air conditioners, is getting more serious about entering the electric vehicle (EV) market. This time, the second-generation LDK+ concept car is introduced, which adopts the unique design concept of "family extension" and strives to turn the vehicle into a part of family life.
"LDK" stands for "Living, Dining, Kitchen". Sharp's bold idea is to make the vehicle an extension of the home - not only a means of transportation, but also a leisure space and private meeting room. When the vehicle is parked, users can see the table and projector arranged between the front and rear seats in the rear area. The driver's seat can be rotated to face the rear, making the entire space as comfortable and casual as a living room. Passengers can also pull down the giant curtain above the rear row and turn on the projector to enjoy movies or participate in virtual meetings.
Compared with the first-generation LDK+ concept car that debuted in September last year, Sharp has changed the design route this time, switching from the original small van to a more traditional SUV shape. The previous model is equipped with a rotatable rear seat and a 65-inch large screen. The roof is also equipped with solar panels to provide power for the vehicle and feed back household electricity.
As Japan's second electronics company to enter electric vehicles, Sharp echoes Sony's trends. Sony and Honda have cooperated to launch the Afeela premium sedan, which features a smart cockpit and assisted driving functions. It is priced at about US$90,000 and is expected to be launched in the United States in mid-2026.
It is reported that the LDK+ concept car will be able to link with home solar and energy storage systems to achieve charging and energy management. Sharp said it is expected to be interconnected with smart home devices such as kitchen appliances, air conditioners, and washing machines in the future to improve life efficiency. Although there are doubts about the involvement of vehicles in housework, Sharp still actively promotes the concept of "family integration". This new car jointly developed by Sharp and Foxconn will be unveiled at the Japan Mobility Show in Tokyo on October 30. More details deserve continued attention.
