In a recent interview, Microsoft CEO Satya Nadella discussed Microsoft's multi-platform strategy in the gaming field and pointed out that short videos are the real competitors of gaming. Nadella first emphasized that after completing the acquisition of Activision Blizzard, Microsoft has become "the largest game publisher by revenue."Therefore, Microsoft's primary goal in the gaming field is: "Just like we do with Office, we want to be everywhere, on every platform."
Nadella elaborated on Microsoft's multi-platform strategy to ensure that players can enjoy games no matter what device they use: "Whether it's console, PC, mobile device, cloud gaming or TV, we want to ensure that games are loved by players everywhere."
He pointed out that Microsoft will continue to carry out system innovation on the console and PC sides, and emphasized that the birth of the Xbox console is to "build a better PC" to promote system performance development.
Nadella pointed out that all entertainment content competes for users’ limited attention,“The most important thing is that the game business model must allow us to create some new interactive media, because after all, the competitor of the game is not other games, the competitor of the game is short video.”
Prior to this, Matt Booty, president of Xbox Game Studios, also expressed a similar view when announcing that works such as "Halo" would also be launched on PlayStation consoles, believing that everything from movies to TikTok are today's competitors.
