The picture and text descriptions under the same product also speak their own words: the details page says "domestic" in black and white, but in the display picture, the word "imported" is clearly printed on the product label. Recently, some netizens posted that some of Sam's product information was coded on the display page, sparking heated discussion.
Many netizens wondered in the comment area "What exactly is not allowed to be seen?", and some people bluntly said that it was strange that they were not allowed to see it even if it was on display. On November 3, Zhongshan Net Density Finance called a Sam store for verification. The staff responded that the coding of some product information was a normal operation and complied with the trademark display specifications; the ingredient list and other contents on the product packaging can be viewed by customers after actual purchase. The staff also said that if consumers only browse online, the official has the right to choose whether to code, and the relevant display methods will also be adjusted according to the situation.
In addition, what confuses users even more is the confusion of product information. Not only is the key supplier information coded, but the graphic and text descriptions of the same product also have different meanings: the details page says "domestic" in black and white, but in the display picture, the word "imported" is clearly printed on the product label.
On the evening of November 3, issues such as the use of AI images on the Sam App product page and image distortion also caused controversy, and related topics also became hot searches.
Some users reported: "I often buy fresh food at Sam's. The pictures on the app used to be quite real. Now after the update, the fruits, meat, etc. look like they have been processed by AI. They are overly beautified and lack the realism of what you see is what you get in the past."
Some netizens said: "Don't use charts as indicators. When buying food, you only want to see the original packaging picture, because only in this way can you recognize the product, not the display of the prepared dishes. Please restore it to the original state!" Some netizens also showed many pictures and expressed negative comments - the pictures did not match the actual items! "Products should convey information, followed by scene-based and emotional stimulation." "After changing the product pictures, everyone has to spend time matching them with the previous products!" "It's crazy, you don't know what you are buying after looking at these pictures!"
In the comment area of Sam's social media and App, similar comments such as "Card cancellation, bad reviews" are continuing to flood the screen.
On the evening of November 3, Sam issued an article in response to the controversy over the APP revision, saying that it would continue to improve to better show the true form of the product and enhance the experience. At the same time, Sam said in the comment section of social media that the header image has been changed. Sam updated its APP amid the controversy. The reporter then browsed the Sam APP and found that the header images of fruits, vegetables, meat and other categories of products had indeed been replaced with real photos. However, most of the images displayed on the details page are highly beautified images. In this regard, some users expressed the hope that Sam could also improve the pictures on the details page.