Apple continues to promote the rebranding of its services. Recently, the Apple One subscription service quietly launched a colorful and stylized new Apple LOGO. Since the release of iOS 26 and other series of systems, Apple has gradually adjusted the brand image of various services. The latest changes happened to the Apple One service on Monday. The official Apple TV page has changed its logo, and the original standard Apple LOGO has been replaced by a colorful new LOGO.
The new LOGO adopts the shape of the Apple logo that is sliced multiple times in the horizontal direction. Each slice has a different color and presents a 3D effect through misalignment and light and shade processing.
As of now, the official Apple One page has not enabled this new LOGO, but the image can already be seen on the updated Apple TV page. At the same time, the "TV Plus" brand name has also been simplified to Apple TV, further exacerbating the naming confusion of Apple's video product line.
It is expected that Apple will promote this brand image to other areas of the official website in the near future.
It is worth noting that except for the LOGO, the Apple One service has not made other adjustments yet. The subscription price is still US$19.95 per month for the personal version, US$25.95 for the family version, and US$37.95 for the exclusive version.
On Monday, Apple also made minor adjustments to other services. For example, the GarageBand app has a new icon, and Apple TV has a new logo and sound effect logo.