Today, CCTV's "Rule of Law Online" program reported on the network chaos that has no bottom line to increase traffic. According to reports, through online self-media accounts,"Maliciously provoking extreme opposition among groups and promoting violence and hostility and other negative emotions" has become a tactic used by some Internet celebrities to gain attention and followers. This kind of marketing manipulation is unscrupulous and even suspected of illegal crimes in order to gain traffic.It has long been criticized.
The program also mentioned Hu Chenfeng, an Internet celebrity blogger with millions of fans, who went from demonstrating cross-border consumption differences to creating class antagonisms.Hu Chenfeng harvested traffic with the "Apple and Android theory" and finally broke through the regulatory red line.
On September 20, Hu Chenfeng’s accounts on multiple platforms were banned, their contents were cleared, and then their accounts were completely canceled.
"Rule of Law Online" said that what brand of mobile phone a person uses, or which mobile phone operating system he is used to, is just a matter of consumption habits, but under Hu Chenfeng's careful design, it has become a sign of differentiating status.
In order to gain attention and attract traffic,Hu Chenfeng has constructed an extreme discourse system with "Apple/Android" as the core in his videos and live broadcasts.
For example, "Apple people" are the "elite class" whose characteristics include using iPhones, driving Tesla cars, and spending money at Sam's Club.
"Android people" are derogated as the "lower class group", and their characteristics include using Android phones, buying domestic products, and visiting vegetable markets.
Experts believe that Hu Chenfeng’s practice of exporting so-called “Android people” and “Apple people”The essence is to attract eyeballs and traffic by creating sharply opposing issues, inciting inter-group emotions, and selling anxiety, with the ultimate goal of achieving commercial monetization.