After Dolby Laboratories (Dolby) recently released the Dolby Vision 2 standard, Samsung also previewed its latest high dynamic range (HDR) format - HDR10+ Advanced. This is also an important upgrade for Samsung in the field of HDR technology. HDR10+ Advanced brings a total of six major functional improvements, aiming to challenge Dolby's new generation HDR system head-on, and is scheduled to debut on Samsung's high-end TV product line in 2026.
According to Samsung, HDR10+ Advanced not only improves color accuracy, but also introduces a series of advanced features including HDR brightness improvement, intelligent dynamic frame insertion, enhanced tone mapping, game optimization, etc.
The most eye-catching one is a new feature called "HDR10+ Bright". This feature utilizes extended metadata and AI-driven image processing to enhance picture brightness, color gamut capacity and contrast, and is especially suitable for Mini-LED and Micro RGB TV products with peak brightness up to 4000-5000 nits.
In addition, "HDR10+ Genre" can automatically identify content types (such as movies, sports, etc.) through AI and embedded metadata, and adjust tone mapping and color performance accordingly to make different content types look better.
For content creators, Samsung has introduced a "smart FRC" tool that can precisely control frame interpolation on a scene-by-scene basis. TVs equipped with this feature can intelligently adjust dynamic frame insertion based on content type, ambient lighting, and user preferences.
In terms of image detail presentation, "detailed local tone mapping" technology divides the picture into multiple areas and adjusts the backlight in zones to achieve more refined local dimming, contrast and image quality. At the same time, the "Advanced Color Control" function provides more detailed color data transmission in the existing HDR format, achieving smoother and more accurate color transitions.
Finally, Samsung has also developed a "Smart Game Mode" for gamers, which can automatically adjust tone mapping based on real-time lighting environments to enhance the immersive experience on consoles and cloud gaming platforms.
It is reported that Samsung will officially display HDR10+ Advanced at the CES exhibition in January 2026, and the first batch of TVs equipped with the new technology will also be launched later that year. The Amazon Prime Video platform has already committed to supporting this new standard, and other mainstream streaming platforms are expected to join.