On November 12, information from the Trademark Office of the State Intellectual Property Office showed that Huawei Technologies Co., Ltd. applied to register the "Qijie" trademark on June 16 this year and is currently waiting for substantive review. The trademark belongs to Class 12 of the International Classification and covers goods and services including car doors, cars, car bodies, car wheels, hybrid cars, car seats, electric cars, self-driving cars, car chassis, car wheels, etc.
Huawei has formed a "Jie" series of brand matrix in the field of smart cars. At present, Hongmeng Zhixing has five major brands: Wenjie, Zhijie, Xiangjie, Zunjie, and Shangjie. They cooperate with car companies such as Cyrus and Chery to cover different market segments. Before applying for the "Qijie" trademark this time, Huawei had applied for nearly 200 trademarks containing the word "jie", including "Xianjie" and "Junjie".
