Recently, ZEALER founder Wang Ziru talked about the issue of mobile app advertising in a live broadcast. He said,If you set the system language of your mobile phone to English, especially the iPhone, and then log in to various domestic apps, you will find that there will be very few advertising pop-ups and irrelevant things, and the interface will become very clean.
For example, Wang Ziru said that after setting it to English, the taxi app really only allows you to enter your destination and call a vehicle, and no other messy things will appear. However, in the Chinese default mode, everything will come.
It is understood thatThis phenomenon is mainly related to factors such as advertising strategies, user identification mechanisms, and multi-language adaptation costs.
When the user's mobile phone system is in English, some apps may classify them as "non-primary audience" or "suspected overseas users", thereby automatically reducing the frequency of advertising.
In addition, the commercialization system of domestic apps is generally built for Chinese users, and most of the advertisements are Chinese materials and localized activities.
It should be noted that switching to English system is not effective for all apps.Some apps that rely on LBS positioning may still push relevant ads.