Recently, Maserati stores in many places posted posters on social media saying,Maserati's SUV model Grecale Folgore is priced from 358,800.This car is Maserati's first pure electric medium-sized SUV to be launched in December 2024. Its appearance is exactly the same as the fuel version. It is equipped with a 105 kWh CATL battery pack and has a pure electric cruising range of 533 kilometers under CLTC conditions.
Its official guide price is 898,800 yuan, but the dealer quoted 358,800 yuan, which is 540,000 yuan lower than the guide price, which is equivalent to a 40% discount on the fracture price.
Regarding this, some store sales consultants said,358,800 yuan is the price of the bare car, and a certain amount of optional equipment needs to be added. The final price is about 400,000 yuan.
Sales also revealed:"Our store opened in October, and there are about 70 or 80 special-priced cars in this batch. The sales volume is very good. About half of the current cars have been sold.Not only local customers, but also many foreign customers come to place orders. "
The hot sales in the store also confirm the truth that "there is no car that cannot be sold, only the price that cannot be sold."
However, Maserati's price promotion of electric vehicles cannot reverse the sales decline of the Maserati brand in China.
It is understood thatMaserati's sales in China reached its peak in 2017, with 14,400 vehicles sold throughout the year. China has also become the brand's largest market in the world. 40% of car owners are women, which is much higher than the 5% overseas.
But from 2022 to 2024, Maserati's sales in the Chinese market will decline year by year, to 4,680, 4,367 and 1,209 vehicles respectively. The proportion of sales in China has also shrunk significantly from 20% in 2022 to 8.2% in 2024.