Since the 21st century, 2.3 billion graphics cards have been sold worldwide, with a value of US$482 billion.

The latest report from Jon Peddie Research (JPR) shows that,Since 2000, more than 2.3 billion independent graphics cards (AIBs) have been sold worldwide, with a total value of a staggering $482 billion.The report focuses on the independent graphics card market in Q4 2023, with shipments growing for the third consecutive quarter: a quarter-on-quarter increase of 6.8% to 9.5 million units, and a year-on-month increase of 32%.NVIDIA has a market share of 80%, AMD has increased from 12% in Q4 2022 to 19%, and Intel has only 1%.

AMD's latest RX 7000 series has the worst market share performance in more than 20 years, even lower than RX 6000 and RX 5000 (the latter uses RX 5700 XT as its flagship, but has a market share of more than 30%). This may explain the rumors: AMD's next-generation GPU may avoid the high-end market and focus on the mid- to low-end to reduce capital expenditures.

AMD has never surpassed NVIDIA in a single quarter since 2005 (ATI era). Since then, NVIDIA's dominance trend has intensified.Especially in the GeForce 900 and Radeon R200 era, AMD's market share dropped from 35% to 20%, bottoming out at 10% in Q3 2022.

Although Q4 shipments have picked up, they are far below the peak of the epidemic (over 12.5 million units per quarter in Q2 2022) and slightly lower than the pre-epidemic level.