Let’s start with a recent popular phenomenon. Some time ago, Meituan launched a "Xiaomei Jury" function, allowing users to "trial" online "unjust, false and wrongful cases" due to scoring issues between merchants and users. These "reviewers" call themselves "cyber judges", and they indeed play the role of the "court of final appeal" after merchants appeal.
This is already a very interesting feature in itself. Meituan, a scoring software, has long had the paradoxical phenomenon that “the more people rate, the lower the credibility of the score.” Buying good reviews, brushing off good reviews, deleting negative reviews, and other measures have made the large number of ratings that should bring cognitive advantages in the information age strangely cause confusion on this software. Of course, it is the same on many similar software. I will never forget the Taobao merchant who called me eighteen times after I left a negative review.
Since a long time ago, some user comments and business replies bred in this environment have become famous far and wide. Whether it’s the eloquent words from users when they give negative reviews or the sweet-sounding words from merchants when they respond, it’s impossible not to have a player from the rating software in the inventory of all the meme warriors.
In this case, it is naturally attractive to be able to focus on examining whether the negative reviews made by some users are reasonable from a third-party perspective. What's more, these negative reviews complained by merchants already have great fun in themselves. As the “judges” tried more and more cases, these fun began to spread virally on major social platforms.
I believe that many readers here have seen all kinds of negative reviews on the Internet to some extent.
The vast majority of these negative reviews reveal a beauty that has not been tainted by wisdom. There is always one type of bad reviews from users and cold jokes from merchants that can freeze your heart.
As for some negative reviews, if you compare the evaluation given by the user with the food ordered by the user, you will always feel a wonderful sense of contradiction.
They either make people think that these users who give negative reviews can make a huge contribution to the cause of restoring sight to the visually impaired in our country as long as they pay something they don't need.
Or it makes people deeply feel that "a person cannot be the ideal self", which is such an angry and powerless thing.
Spicy is an unrestrained taste, but eating spicy food is a very Chinese implicit expression. Whether you can eat it, how much you can eat, how spicy it is if it is mildly spicy, whether it is good or bad if it is extremely spicy, are all full of subjective experiences that cannot be quantified, cannot be described, and can only be understood but not expressed.
As a result, one after another young people have fallen prey to the problem of eating spicy food - of course, it cannot be ruled out that some diners just have some minor errors in their eyesight or intelligence, causing them to have to face the problem of eating spicy food.
But it doesn't matter. The "Little Beauty Jury" who upholds the spirit of Captain Dragonfly can always become the "justice" that never fails to correct this problem in time. The light that allows people to do the right path is one of the charms of the "Little Beauty Jury" that makes people want to stop.
Come here, feed the young master some spicy food.
However, whether or not to eat spicy food, how much spicy food you can eat, and feeling shy about not being able to eat spicy food after ordering it are just the tip of the iceberg among those "bad reviews". Compared with "spicy", they are also different from ordinary people's understanding of "stinky". It is recommended to communicate more with Arknights friends in the future. The impact of the comments given by such users is often enough for them to become honorary members of the Mentally Retarded Bar without certification. For example, the person below wanted to eat stinky mandarin fish, ordered stinky mandarin fish, and disliked stinky mandarin fish. He looked like a scumbag who didn't want to take responsibility.
In order to verify the accuracy of the facts, I specifically consulted the Anhui people in the editorial department. After getting the answer that "stinky mandarin fish is 'stinky' mandarin fish, and stinky duck eggs are not even worthy of carrying its shoes," I wrote this paragraph with peace of mind.
Obviously, the "Little Beauty Jury" has revealed to us the existence of a highly contagious epidemic. The obvious symptom of this disease is that some very basic common sense in your brain will disappear for no reason. Otherwise, it will be difficult for you to explain these wonderful existences that have been exposed.
Either they think Liangpi is too cold.
Or question whether a frog is a frog.
Or they wonder why the merchants sell durians without giving away the shells.
Or he was angry at the fried chicken restaurant for not giving him vinegar to dip his dumplings in.
All kinds of shocking and dangerous symptoms tell us the danger of this epidemic. Once again, we strongly recommend that readers, while taking daily precautions against diseases such as influenza, COVID-19, and tuberculosis, should also be careful to guard against such epidemics that manifest themselves in intelligence and common sense. I hope everyone will wear a mask, wash hands frequently, ventilate more, think more, and most importantly - ensure sleep.
Of course, all the statements about the epidemic are made up by me. I am just recovering from a serious illness and want to find a reason to persuade everyone to take care of their health. The crux of the above-mentioned Internet wonders is obviously the diversity of the human species.
The "Little Beauty Jury" is undoubtedly a software function that flattens human diversity and puts it in front of everyone. Being a "judge" here is comparable to the pleasure of playing "Ace Attorney" in a "retarded bar".
Here, you can see the "Gotham Joker" who gave the flower shop a bad review after his advertising failed.
Here, you can see the tragic consequences of not taking safety measures when men and women achieve great harmony in life, and the unreasonableness of giving bad reviews to hotels because of this.
Here, you can also see the true portrayal of the phrase "online dating is risky" and the true portrayal of the word "anger".
And the brother in the comment section who always tells the truth, contributes love, justice, and happiness to everyone.
Therefore, some netizens call "Xiaomei Jury" a 4D real-life mobile game that "you can play without spending a penny". There is no big problem.
Its threshold for participation is extremely low. Every user who has registered for more than three months, passed real-name authentication, and has a consumption record on Meituan within 90 days can become a "reviewer" after a simple test.
The "play method" is also very simple. It is just based on the merchant's complaint to decide whether the user's negative review is "suitable" to be displayed on the page - that is, to decide who should be given the fifty thumbs up, the merchant or the user.
Games with simple gameplay are not uncommon, especially in the indie game world. Many netizens say that this gameplay is simply "China's special version of "Ace Attorney", but judging from the perspective of gameplay, it is actually more like the customs stamping game "Papers, Please" that became popular a few years ago.
"Papers, Please" game screenshots
For a "game", simple gameplay is never a problem, the question is whether there is enough content to support players' play. At this point, you have to say that the "Xiaomei Jury" has a unique advantage. It has almost perfectly solved the most troublesome "content" issue for many mobile games. The diversity of human beings gives it endless fun. Every unique and unique flower in the human group will bring you a unique impact and intellectual baptism-the amount of text in one version of some popular mobile games may not be as many as the cases it has to solve in a day.
Stills from "The Palm of the Modern Tathagata"
In terms of gameplay, the "Xiaomei Jury" has real support.
On the one hand, you will always be caught in a moral dilemma - whether to damage the credibility of the merchant and expose these "idiots" for everyone to enjoy; or for the sake of the credibility of the merchant, let them stay in this interface forever.
This is the comment section of the above-mentioned friend who had an unexpected pregnancy.
On the other hand, these negative reviews are not all located in the intellectual depression. In certain topics, merchants' complaints and users' negative reviews do need to be screened and evidenced very carefully to highlight the insidiousness of a trap within a trap. For example, a user left a negative review because the milk tea shop did not provide straws. The merchant posted a surveillance photo to complain, but for the November order, he posted a photo from June. Therefore, the user should win this question and is suitable for display.
Because the date on the photo is very small, it is not easy to spot. Just relying on this little thought has made many "judges" who were just looking for fun fall into the trap.
So, why are there more than 100,000 or 200,000 people trying to hit the “review list” on Meituan every day?
It’s nothing more than simple and easy. If you want to have fun, you have to play and play. If you make a right choice, there will be a comment area where you guys cheer together. If you guess wrong, there will be a comment section where you guys will scold you together. Regardless of whether you are right or wrong, positive feedback comes promptly and strongly – this is probably something that many mobile games cannot do.
"Gamification design" is not a new term. Since the publication of a book called "Games Change the World" many years ago, this has gradually become a trend in the Internet and real society - gamification assigns tasks to employees and provides positive feedback, gamification establishes an efficient team structure, and enables positive trends to continue to operate in a gamification manner, etc.
More and more "non-game" software has its internal design logic changed due to the influence of "games". Today, even if you are not a gamer, you can easily find "games" in various corners, whether good or bad.
Given time, you can spend a whole day on "Taobao" playing games and earning gold coins; in food delivery apps like "Ele.me", the "foodie beans" that can be exchanged for red envelopes have become a way for users to earn them through tasks instead of getting them for free.
In terms of learning software, the "gamification" learning method has long been the most popular template. Whether it is "Baici Zhan", which is famous for its refreshing "word cutting" experience, or "Duolingo", which mixes multiple language application environments in a level-breaking gameplay, they are already software that is not much different from "games" - the biggest difference may just be the type of fun.
The "Xiaomei Jury" is undoubtedly the most successful case of "gamification" among these softwares. It has accomplished an unprecedented feat - allowing all users to spread content for them spontaneously and crazily. What is UGC (User Generated Content)? This is what the fuck is called UGC.
If any serious mobile game manufacturer comes to see "Xiaomei Jury", they will immediately salivate. UGC that can't be bought with money and gongs and drums is everywhere in the discussion circle of this thing.
In order to create a momentum for the game to be played by many people, they had to pay us to eat those unpalatable meals, and we had to despise them after eating them - of course, it was just lip service, Party A's father please continue to spend money to beat us to death - and for the "Xiao Mei Jury", I had to bring my own rice bowl to eat at their house, and in order to qualify as a judge, I also paid for the meal myself.
If "Meituan" hadn't lacked the ambition to enter the gaming industry, given the fun intensity of "Xiaomei Jury", it would only have to slightly activate the krypton gold replenishment function, its DAU (daily active users) would explode in minutes, and its sales would hit the best-selling lists of major mobile games. Even "Honor of Kings" might not have to be eliminated.
Therefore, it is recommended that all software manufacturers who want to engage in "gamification design" in the future, or even those who want to make serious games, come here to see what kind of fun the people like to see.