According to news on December 14, Honor today officially announced the establishment of a strategic partnership with luxury lifestyle brand Porsche Design. Zhao Ming, CEO of Honor Terminal Co., Ltd., said: "We are honored to join hands with a global partner like Porsche Design to jointly explore the integration of excellent design and outstanding performance based on open cooperation and bring pioneering products to the high-end smart terminal market. By integrating Honor's consumer-centric concept and Porsche Design's pioneering brand concept, we will jointly create the next generation of high-end smartphones."
Stefan Buescher, Chairman of the Executive Board of the Porsche Lifestyle Group, said: "The exclusive cooperation with Honor is a milestone for Porsche Design to further expand its iconic electronic product portfolio. We are delighted to have found a perfect brand partner to drive innovation. In the future, we will work with Honor to create exciting next-generation electronic products for our customers, achieving the perfect fusion of extraordinary design and superior performance. Our common goal is to become the leader in the high-end intelligent terminal market."
The first smartphone jointly developed by Honor and Porsche Design will make its global debut in China in January 2024. (Cui Yuxian)