After getting involved in the beer market, Mixue Ice City has begun to expand its breakfast offerings. Recently, Mixue Bingcheng Enterprise posted a message asking everyone to chat about "Which is your favorite breakfast!"The poster shows soy milk, fried dough sticks, and tofu; corn, sweet potato, millet porridge, and even milk, coffee, and sandwiches.
According to media reports, a netizen in Zhejiang posted a message saying that Mixue Bingcheng has started to sell a new “breakfast milk”.
A new "Breakfast Series" has been added to the official mini program ordering interface, covering breakfast products such as five red milk, five black milk, and corn milk, all priced at 5 yuan.
A person close to Mixue Bingcheng said,At present, the "Breakfast Plan" is only partially trialled in cities such as Dalian, Xi'an, Nanning, and Hangzhou. The online products include four dairy products including breakfast coconut milk, all priced at 5 yuan.
At the same time, there are currently no large-scale promotion plans.