According to news on November 28, according to media reports, since this year,Many third-party platforms have quietly canceled the small-amount recharge option for phone bills. On many e-commerce platforms, phone bill recharge is "starting at 50 yuan."Xinhua News Agency pointed out that from "the disappearance of 10 yuan and 20 yuan options" to "where has the freedom to recharge phone bills gone?" the voices of netizens reflect the public's doubts about the invisible squeeze on consumer autonomy.
For the platform, large recharges can reduce the number of transactions and reduce procedure costs; for operators, the more pre-deposited amounts users have, the more accumulated funds will be, and the more economic benefits will be considerable. This seemingly efficient arithmetic question ignores the needs of consumers.
Real service does not lie in setting many paths for users, but in always respecting their freedom of choice. If companies only focus on "algorithm optimization" but ignore "experience heating",Only good at "guiding consumption" but ignoring "responding to demand", even if it can improve efficiency in the short term, in the long run, it may lose the most precious user trust.
Some lawyers said that the "freedom" and "convenience" of recharging phone bills are essentially a reflection of the "inclusive nature" of people's livelihood services. As a public utility category of consumption, communication services cannot only aim at “reducing operating costs” and “increasing profits” while ignoring the basic needs of different groups.
