As memory shortages continue to escalate, a massive price increase for consumers is approaching, especially for terminal devices such as laptops.At present, PC manufacturers mainly rely on previous inventory to maintain existing prices. However, due to the shortage of DRAM, this pricing strategy has become unsustainable, and many large PC manufacturers are suffering losses.
ZDNet Korea reported:"New products launched next year will have no choice but to increase their prices by at least 20%, while existing products can only be discontinued at an accelerated pace."
Sources in the supply chain revealed that the price of PC memory products has increased in price fluctuations since the beginning of the fourth quarter (October), and even "prices doubled every ten days."
He pointed out that memory and SSD supply prices have skyrocketed, and manufacturers cannot obtain sufficient supply even if they place orders. Next year, even large manufacturers will only be able to get at most about half of the orders.
It explained that PC manufacturers are extremely sensitive to cost changes and will respond to even a one-cent increase in costs. When costs increase by tens of dollars at a time, manufacturers will naturally fall into losses.
The solution to this dilemma is also very simple, that is, memory manufacturers increase the production of PC memory, or have new suppliers join.
But unfortunately, major memory manufacturers such as Samsung and SK Hynix are shifting their focus to high value-added products with determined demand and higher unit prices, such as HBM.
This also means that upcoming new devices equipped with Intel Panther Lake or AMD Gorgon Point APU will be much more expensive than previous generation products.
