Recently, BMW CEO Zipse said in an interview:BMW will produce electric vehicles for the Chinese market on its new NeueKlasse platform.Zipzer said:"I can't reveal too much today, but BMW Shanghai Design Co., Ltd. is already working on the design and functionality of new models with Chinese characteristics."

According to previously announced plans, the new generation models will be first produced at BMW's new Debrecen plant in Hungary.It will be put into production at BMW's Shenyang factory starting in 2026.The supporting BMW sixth-generation power battery project has also started full construction.

It is reported that the new car will be built using the latest design language, and its classic double-kidney grille has been retained. The new car has a low, wide shape with extremely simple lines. The blue sky and white cloud logo has also been designed graphically.

In addition, the new car will be equipped with the next-generation BMW iDrive operating system, which is said to perfectly integrate the real and virtual worlds to provide users with a unique digital experience.

In terms of power, the new car will be equipped with the sixth-generation BMW WeDrive electric drive system. Wei Bofan, director of research and development of BMW Group, said:"The cruising range is increased by 30%, the charging speed is increased by 30%, and the efficiency is increased by 25%."

Zipzer said: "The BMW New Generation Concept Car integrates our innovative capabilities in the core areas of electrification, digitalization and circular sustainability. Mass-produced new generation models will be launched one after another from 2025. These models will present the mobility vision for the next ten years to consumers in two years' time, and the BMW Group will also enter a new stage of development with the launch of these models."