Yesterday, the Xiaohongka team issued an announcement announcing that the "Xiaohongka" business will suspend trial operation starting from January 1, 2026. Xiaohongshu said, "The Xiaohongka business has received strong support from everyone since the trial operation of the Road Life Festival in September this year. Thank you for growing with our 'little exploration'. We have been listening to everyone's voices. On the one hand, many partners have told us that they have discovered many treasure shops through Xiaohongka and unlocked different lifestyles; on the other hand, we also realize that we are not fully prepared and have not yet been able to meet everyone's needs for the richness and convenience of local life."
The announcement shows that after the suspension of Xiaohong Card operations on January 1, 2026, Xiaohongshu will provide full refunds to users who purchased the card, and users who purchased the card do not need to perform any operations.
Attached: Little Red Card Announcement
Dear Xiaohongka friends:
The Xiaohong Card business has received strong support from everyone since its trial operation at the Road Life Festival in September this year. Thank you for growing up with our "little exploration".
We're always listening to everyone. On the one hand, many partners told us that they discovered many treasure shops through Xiaohong Card and unlocked a different lifestyle; on the other hand, we also realized that our preparations were not sufficient to meet everyone's needs for the richness and convenience of local life.
With these feedback and expectations, we plan to suspend the trial operation of “Little Red Card” starting from January 1, 2026. Next, we will continue to firmly provide local life content and tools to help you discover high-quality local places, and strive to make everyone think of searching and shopping on Xiaohongshu when making local life and consumption decisions.
The specific arrangements for the suspension of trial operation are as follows:
1. Before December 31, 2025, all cardholders can continue to enjoy all rights and interests, and you can use it with confidence.
2. Starting from January 1, 2026, all Xiaohong cards will automatically become invalid and cannot be used anymore. Users who purchased the card do not need to take any action, and we will provide you with a full refund.
Thank you again for being the first experience officer of "Little Red Card". The temporary farewell is for a better encounter. We believe that we will meet you again in the future and jointly explore new models of local life and consumption.
Little Red Card Team
December 8, 2025
