According to TrendForce’s latest report,In the third quarter of 2025, global OLED display shipments were 644,000 units, a month-on-month increase of 12% and a year-on-year increase of 65%. It is booming.It is estimated that in 2025, OLED display shipments will reach 2.62 million units, with an annual growth rate of 84%. With excellent image quality, wide color gamut coverage, ultra-high contrast, and extremely fast response speed, OLED displays have become the first choice for the high-end e-sports market.
At the same time, there have been unexpected changes in the ranking of OLED display head brands.
In the third quarter of 2025, Asus surpassed Samsung with a share of 21.9%, ranking first in the world for the first time.
ASUS's rise to the top is mainly due to its rich product matrix. Not only the ROG high-end series is widely popular, but also the ProArt series for creators, as well as portable and foldable dual-screen products, which have achieved both market and reputation success.
If nothing unexpected happens, ASUS will be the first in the world in the OLED display market in 2025 for the first time!
Samsung fell to second place globally with 18% share.
Although Samsung's OLED display shipments were actually very stable in the first three quarters, it failed to advance or retreat, and was eventually overtaken by Asus.
The MSI brand has performed well, climbing from fifth place in 2024 to third place today.
Currently, MSI OLED displays have deployed more than 20 mid-to-high-end models covering different price ranges, focusing on ultra-high resolution to meet the needs of 3A masterpieces.
In addition, MSI has been introducing cutting-edge panel technology simultaneously to promote product iteration.
LG Electronics ranks fourth with a share of 12.9%.
Affected by the relocation of its production base, LG Electronics slipped to fifth place in the second quarter. However, with the successful completion of the factory relocation and the launch of new models, shipments quickly rebounded.
With the support of continuous new products and strong promotion of 45-inch, LG Electronics is expected to hit the third place and compete with MSI.
The above four brands account for fully two-thirds of the global OLED market.
