The State Administration of Municipal Supervision issued a document prohibiting the sale of cars at a loss. BYD, Great Wall, Changan and other car companies responded

Recently, the State Administration for Market Regulation issued the "Automotive Industry Price Behavior Compliance Guidelines (Draft for Comments)", which clearly pointed out that in addition to reducing prices in accordance with the law to deal with the backlog of goods, automobile manufacturers use other methods to make the actual ex-factory price lower than their production costs, etc. There are significant legal risks.

At the same time, it is mandatory to clearly mark the price.Vehicle configuration, price, promotion rules and other information must be clearly displayed on the business premises or online platform, and price additions are strictly prohibited.

The seller must also clearly inform consumers of the exact delivery time before the transaction and write it into the contract. Upgrade the delivery date from "approximate" or "estimated" to a legally binding date. The delivery time must be clearly agreed in the contract, and any violation of the agreement will result in liability for breach of contract.

After the "Draft for Comments" was released,At present, car companies such as Great Wall, Changan, Xpeng, BAIC, and BYD have expressed support and promised to optimize the price management system, maintain a fair competitive environment, and promote the healthy development of the industry.

Among them, BYD, the domestic car sales leader, pointed out in a statement:

BYD adheres to long-termism. We will use the "Guide" as a guide to continue to optimize our own price management and compliance system construction.

We promise to strictly implement the requirements for regulating price competition, protect the interests of consumers, and resolutely put an end to any form of price fraud and unfair competition.

Actively play the role of demonstration and leadership in the industry, work hand in hand with colleagues across the industry, establish a solid industry compliance management order, promote the construction of a collaborative and win-win development ecosystem, and help the high-quality development of the automotive industry.