In order to rectify the behavior of spreading false information, hyping hot topics and seeking improper benefits in the name of "anti-counterfeiting", "evaluation" and "exposing blackmail", Douyin e-commerce has introduced new platform specifications and related management regulations.The new regulations require that creators publish content involving the above categories based on scientific evidence, industry standards and objective facts. They must not publish false information to mislead the public, and they should ensure that their actions do not involve improper profits.
The platform is clear,If the content published by the creator has been complained and removed from the shelves many times due to lack of scientific basis or suspected infringement, and there is also commercial monetization, his account will be marked as a "disputed account".The platform will close the account’s content heating and commercial monetization functions, including e-commerce delivery, advertising cooperation and other permissions.
In addition, the regulations further state thatFor creator accounts or matrix accounts that have multiple violations and serious violations, the platform will take more severe measures, including short-term bans or even indefinite bans.
This regulation is currently in trial operation and will officially take effect on February 1, 2026. The relevant person in charge of Douyin e-commerce stated that the platform will continue to optimize and adjust relevant specifications based on actual implementation, and is committed to building a safer and more transparent e-commerce environment.
