Recently, some netizens posted that the layout of the atrium of Jiuguang Department Store on Nanjing West Road in Shanghai made the atmosphere feel weird and a bit scary. It turned out that there were dozens of long coats hanging in the atrium of the mall. These coats were hung at varying heights and scattered throughout the atrium space. A huge poster of the brand spokesperson was also placed in the middle. This arrangement aroused the attention and discussion of many netizens.
According to media reports, this arrangement is a promotional activity for the "Three Little Goats" brand on the fourth floor of the mall for the opening of the new store. The display was originally planned to last until December 15.
On December 15, a staff member of the mall revealed that all the coats hanging above the atrium of the mall have been removed, but the booths below are still selling goods normally.
It is worth mentioning that as early as September 27, the "Three Little Goats" brand officially announced Yang Mi as its brand spokesperson.
