Recently, Zhongshan "Home Appliances" was sued by Bull Group and claimed 4.2 million yuan.It is reported that "out of 10 Chinese households, 7 use Bulls" is a slogan long used by the Bull Group, an electrical engineering company.
Some time ago, several sales staff of Zhongshan "Home Appliances" posted a video saying,The slogan is "bragging in big words and disclaiming responsibility in small words", which is misleading propaganda.
Subsequently, Bull Group sent a lawyer's letter to the company, arguing that the above behavior had damaged Bull Group's business reputation and product reputation and constituted commercial defamation.
The company responded by saying,When advertising slogans are widely used in cross-category scenarios, the applicable scope and statistical data of the data are not clearly defined, which can easily lead to consumers misunderstanding the market share of Bull Group's multi-category products.
The company's relevant statements are based on reasonable doubts about the compliance of advertising and promotion, and fall within the scope of normal market observation.
It is worth noting that this slogan is also clearly marked on the Bull’s official website. The data comes from Shangpu Consulting Group:From January 1, 2021 to December 31, 2024, the number of households that use or have used Niu products (electrical connections, wall switches and sockets, LED lighting, digital accessories, etc.) exceeds 70% of the total number of Chinese households.
