For the industry and consumers, Apple's next real blockbuster new product is undoubtedly the folding screen iPhone. According to various sources, Apple's first folding screen iPhone is expected to be officially unveiled in the fall of 2026. Today, global market research company Counterpoint Research issued an article saying that according to the "Folding/Rolling Display Panel Shipment Tracking" report,Folding screen mobile phone panel shipments are expected to increase by 46% year-on-year in 2026.
Guillaume Chansin, deputy director of the agency, said: "As Apple begins to purchase panels for its first foldable iPhone, it will become a core force driving market growth."
The agency estimates thatThe folding screen iPhone will reactivate the entire folding screen market and significantly increase panel demand in 2026.
IDC's latest report also gives optimistic expectations.
IDC pointed out that driven by Apple's first folding screen iPhone and Samsung's three-folding screen mobile phone, the global folding screen mobile phone market may usher in explosive growth in 2026, with a year-on-year growth rate of 30%.
From the perspective of market structure, the global folding screen mobile phone market in 2026 will be mainly dominated by Samsung, Huawei and Apple.
in,Apple has entered the market strongly with the folding screen iPhone and is expected to capture about 22% of the market share, quickly becoming the top three in the industry.
According to media reports, the folding screen iPhone is expected to achieve breakthroughs in three key technologies - a crease-free inner screen, a 24-megapixel under-screen camera and a large-capacity battery.
In terms of price, the market generally believes that the phone will continue Apple’s pricing strategy for high-end product lines. It is initially expected to sell for about US$2,400 (approximately 16,901 yuan), making it the most expensive iPhone in history.
