After the Zhengzhou Zhongyuan Porsche Center was suspected of "running away", another Porsche store was exposed to operating abnormalities. According to media reports, the Mengguan Porsche Center in Guiyang has been emptied out, and the sales business of the Beijing Shijingshan Porsche Center is about to be terminated.
Previously, in response to media reports that "Zhengzhou Zhongyuan Porsche Center is suspected of closing its store and running away", Porsche China responded that it is highly concerned about the abnormal operation of Porsche authorized dealer Zhengzhou Zhongyuan Porsche Center, and is currently verifying the facts on site with the police and relevant departments. We sincerely apologize for the trouble and worry this incident has caused to all car owners and consumers. We will actively promote the proper handling of the incident and put the legitimate rights and interests of consumers first.
A few days ago, Porsche China President and CEO Pan Lichi said in an interview with foreign media that China's luxury car market is experiencing severe challenges. Porsche must insist on balancing supply and demand, maintain brand value, and not chase short-term share in the Chinese market.
He also announced plans to adjust the dealer network in China. Porsche previously had about 150 sales outlets in China, which will be reduced to 120 by the end of this year. By the end of 2026, the sales outlets will be further adjusted to about 80. He said that 80 sales outlets are a balance point that can not only ensure coverage but also achieve efficient operations.