Lei Jun, founder, chairman and CEO of Xiaomi Group, held the first live broadcast of 2026 today. Talking about the topic of "small print" in Xiaomi's previous poster promotions, Lei Jun said that small print is indeed a bad habit in the industry. I think at this point, Xiaomi will start from now on and change it immediately. I think this problem really needs to be corrected. However, if some practices used for compliance are labeled as false marketing or excessive marketing, this is a huge misunderstanding of Xiaomi.
"I have been saying on various occasions that I think Xiaomi has only 15 years of entrepreneurial history, and there are still many imperfections. We will listen carefully to everyone's opinions. We will definitely listen carefully and make serious changes. So I would like to thank everyone for your support and supervision. You are welcome to continue to ask questions and we will continue to improve." Lei Jun said.