At present, in the Bubble Mart Tmall flagship store, many series of Labubu are no longer out of stock, and have returned from "financial products" to "ordinary consumer goods". Among them, series such as Qianfang High Energy, Heart Code, Lazy Yoga, and Weird Convenience Store can be purchased in single boxes or end boxes, and the goods are guaranteed to be shipped within 48 hours.
In April last year, when the Labubu high-energy series was first launched, the entire network was out of stock, and second-hand models were sold at sky-high prices.
However, as of the end of December, the resale price of this series of end boxes has been close to the official original price, and some prices are even lower than the original price.
The subsequent release of the 4.0 Heart Password series failed to restore Labubu’s previous popularity. Many physical stores said: “Now you can take it away if you buy it on the spot.”
However, it is worth noting thatCurrently, the Xingxingren IP owned by Bubble Mart is becoming more and more popular. In the brand stores, the Xingxingren IP blind box is also displayed in the most conspicuous position.
In Tmall flagship stores and other channels, Xingxingren IP’s blind box products are often out of stock.
Will Xingren succeed Labubu and become the next popular IP of Bubble Mart?
