This afternoon, Xibei founder Jia Guolong posted a message on his WeChat Moments confirming reports of preliminary plans to close 102 Xibei stores across the country. According to Jia Guolong, the 102 stores that have been closed this time will be completed in the first quarter, and all employees who have to leave will not lose a penny in salary. All customer stored-value cards can be used in other stores at any time, and those who want to return the card can do so immediately.
This news quickly sparked heated discussions across the Internet. Senior media person Hu Xijin commented on this:I just saw the news that "Xibei will close 102 stores". I think this is really a tragedy.
He believes that a leading Chinese catering company was suddenly hit by public opinion because the company founder's stupid response seriously aggravated the public opinion disaster.
If Xibei falls like this, it will be a shame for Jia Guolong, and it will also be a shock to many private companies in the face of Internet public opinion.
In Hu Xijin's view, Jia Guolong only knows how to cook and opens restaurants one after another, but does not understand the Internet at all.When public opinion roars, a wrong response can ruin the future of an industry-leading company without even a chance to correct it. This is a bit scary.
He pointed out:Jia Guolong shouldn't be so stupid, and our Internet shouldn't be so cruel. For any enterprise, we should not expect it to die. Please always leave room for maneuver and correction to those who strive in the market.
"To be honest, all successful companies have survived a narrow escape. They can die in various ways, but the last thing they should do is to be strangled to death by a sudden wave of public opinion." Hu Xijin concluded.
