Alipay's 2026 Year of the Horse Blessing Event starts in advance today. You can participate by searching "Ji Fu La" on Alipay. It is currently an "early bird event" and you can participate from January 27th to February 2nd. During the event, you can be the first to win. Each person can receive a set of early bird cards, including rare universal rare cards.
When it officially opens on February 3, entering the blessing event page will automatically convert it into an official blessing card and start collecting blessings.
This year is the 11th year that Alipay’s blessing activity has been held. In addition to continuing the traditional five blessings such as patriotism, prosperity, friendship, harmony, and professionalism, it is expected that new blessing cards and gameplay will be launched.
Looking back on the past, Alipay will comprehensively upgrade the "Five Blessings Collection" to the "Five Blessings Festival" in 2024, sharing 500 million yuan in cash red envelopes on New Year's Eve, and adding new activities such as the Five Blessings New Year Goods Festival and New Year's Day Fun, covering the entire Spring Festival cycle.
In 2025, the Fuka gameplay has been upgraded again, with the number of Fukas expanded from 1 set to 29 sets. In addition to the traditional five blessings, 28 sets of Fukas with different themes have been added; the number of lottery draws has also been increased from 1 to 5. The lottery can be drawn immediately after each set is completed, without waiting for New Year's Eve.
Data released by Alipay shows that the blessing activity has attracted more than 1 billion users in the past 10 years. In 2025, nearly 600 million people will participate in the blessing card. 28 sets of new blessing cards will be passed among relatives and friends 130 million times, and will be exchanged 520 million times among netizens in the live broadcast room.
